“ The benefit of applying a Substance material in CLO on to a work-in-progress and being able to change the parameters of the material on-the-go really sets a new standard,” said John-Daniel Isacsson, design process developer at H&M. This can lead to savings of both time and resources, brands can focus on driving new and innovative consumer experiences. Photorealistic 3D prototypes and designs support more adaptable development pipelines, enabling teams to focus on creativity. This can be done without the need to physically sample and ship apparel, accessories or product catalogues. Allowing design and marketing teams work efficientlyĪdobe suggests product design and marketing teams can more efficiently create and iterate new offerings using Substance 3D applications. as well as to accelerate the creation of digital content at scale.
Brands including Lowe’s Home Improvement, HUGO BOSS and H&M have adopted Substance 3D to improve product design and visualisation processes. and are now impacting the worlds of retail and fashion. In addition for new consumer experiences like virtual fitting rooms, individually personalised eCommerce solutions and more.Īdobe’s Substance 3D applications is already used by game developers for digital content creation. 3D assets can then be used in eCommerce in place of photoshoots. The technology can be transformative for the creative industries with no need to ship samples around the world. The solution allows brands to create hyper realistic renderings of shoes, accessories, and garments. Adobe’s 3D design ecosystem includes five applications – Substance 3D Stager, Sampler, Designer, Painter and Modeler.
Adobe’s Substance 3D solutions tailor made for the retail and fashion industries have announced new customers including Amazon, Louis Vuitton and Burberry.
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